Reward volunteers with tokens

Lately, I am busy with cryptocurrency Ethereum en see many starting companies offering ICO 's. I think it is the future of internet and crowdfunding / crowdsourcing. Maybe Mapillary can change it business model, starts an ICO and also reward the volunteers with their own tokens? I am sure many new contributors will join when being rewarded with a cryptocurrency token.

We are rewarded, we get sequences.
When the price of sequences goes up I’ll be rich.

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